Privacy Policy

1. Introduction

Opulent Health, Beauty & Wellness (“Opulent HBW,” “we,” “us,” or “our”) is a medical aesthetics and wellness practice located at 2686 W Main St, Suite 1N, Wappingers Falls, NY 12590. We are committed to protecting your privacy and handling your personal information with care, transparency, and respect. This Privacy Policy explains what information we collect, how we use it, and the choices you have.

2. Information We Collect

We collect information you provide voluntarily when you contact us, fill out a form, or subscribe to our newsletter. This may include:

• Name, email address, and phone number
• Health information you share through our contact or intake forms
• Newsletter subscription preferences

We also collect limited usage data automatically when you visit our website, including pages visited and your general IP address region, through our analytics provider (see Section 5).

3. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and provide requested services
• Schedule appointments and coordinate your care
• Send newsletters and promotional emails (only with your explicit consent, and only to subscribers)
• Improve our website and understand how visitors use it
• Comply with applicable laws, including HIPAA where relevant

4. HIPAA Notice

As a healthcare-adjacent practice, we handle any health-related information you share with us with the highest degree of care. Specifically:

• Contact form submissions may include health-related information you choose to share — we treat this as protected health information (PHI).
• We do not sell, rent, or share PHI with third parties for marketing purposes.
• PHI is disclosed only to staff involved in your care and to service providers bound by appropriate data agreements.

Our formal HIPAA Notice of Privacy Practices is available upon request at our office. Please contact us at info@opulenthbw.com or call (845) 202-0520 to request a copy.

5. Cookies & Analytics

We use Vercel Analytics to understand aggregate website traffic. Vercel Analytics is privacy-first: it does not store personal data, does not use cookies, and does not fingerprint individual visitors. No third-party advertising or tracking cookies are used on this website.

6. Email Communications

If you subscribe to our newsletter, you consent to receiving emails from Opulent HBW approximately 2–4 times per month. These emails may include wellness tips, promotions, and practice updates. Every email we send includes a one-click unsubscribe link. You may opt out at any time. Unsubscribing from marketing emails does not affect transactional communications related to appointments or services you have requested.

7. Data Security

We take reasonable and industry-standard measures to protect your data. Our website is served over SSL/TLS encryption (HTTPS). Subscriber and contact data is stored in a secure Neon PostgreSQL database with access restricted to authorized staff only. We comply with the New York SHIELD Act and take reasonable administrative, technical, and physical safeguards to protect your information against unauthorized access, disclosure, or destruction. No security system is completely infallible, and we cannot guarantee absolute security.

8. Your Rights

You have the right to request access to, correction of, or deletion of any personal information we hold about you. To exercise these rights, contact us at info@opulenthbw.com. We will respond within a reasonable timeframe in accordance with applicable law.

9. Contact Us

If you have any questions about this Privacy Policy or our data practices, please reach out:

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we do, we will update the Effective Date at the top of this page. We encourage you to review this policy periodically. Your continued use of our website after any changes constitutes your acceptance of the updated policy.